Rule 40 – Use of terms in written Advertisement which Imply Presence of a Fiber

The use of terms in written advertisement which are descriptive of a method of manufacture, construction, or weave, and which by custom and usage are also indicative of a textile fiber or the use of terms in such advertisements which consitute or connote the name or presence of a fiber or fiber, shall be deemed to be an implication of fiber content under Section 4(c) of the Act, except that the provision of this Rule shall not be applicable to non deceptive shelf or display signs in retail stores indicating the location of textile fiber products and not intended as advertisements [16 CRF 303.40]